We developed a new UX-centric website that emphasized ease of navigation, storytelling, and visual impact, focusing on conveying the studio’s warm and inviting atmosphere. The rebranding process highlighted authenticity and family values, connecting emotionally with prospective clients. To bolster client acquisition, we designed a sales strategy tailored to reach families through online and local channels and launched targeted digital ad campaigns that increased visibility. This holistic approach not only enhanced the studio’s online experience but also reinforced its reputation as a trusted family photography brand.